H.E. Singer Blacksmith Shop Home Page

Web Design

My intention with this project was to creatively highlight the uniqueness and historical excellence of the H. E. Singer Blacksmith Shop. I started my design process by researching the shop and then creating a series of sketches. After choosing a sketch to focus on, I began to build a wireframe, then created a moodboard and a style tile to help visualize the hard work ethic, grit, and determination of blacksmiths. This led to inspiration from typefaces of that era, specifically wood type posters and wood typography.